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Brand Report Card Workbook

Your beginner-friendly tool to audit and improve your visual brand identity

This accessible workbook helps you assess your current brand elements, identify what’s working (and what isn’t), and create an improvement plan that ensures your visual presence reflects your business’s evolution and the quality of your offerings. This step-by-step strategic visual brand audit will help you:

  • Define your brand foundation (mission, personality, audience)
  • Collect and assess your visual brand assets
  • Evaluate your consistency, cohesion, and clarity
  • Get a letter grade to understand where your brand stands
  • Create a prioritized improvement plan — whether DIY or with a designer

Will your brand get a passing grade?

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Do any of these sound like you?

“I feel embarrassed that my marketing looks inconsistent across different applications —it seems unprofessional.”

“I worry that my competitors’ polished visual presence makes my business look amateur by comparison.”

“I’m proud of how my business has grown, but I feel like my brand identity is stuck in the past and doesn’t reflect who I am anymore.”

 

Then this is your sign it’s time to thoughtfully audit your visual brand identity!

Discover exactly what’s holding your brand back—then fix it!

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Perfect for:

Creative entrepreneurs who’ve DIY’d their branding, but it still feels “off”

Small business owners who’ve grown, evolved, and need a refresh

Anyone preparing for a rebrand and unsure where to start

Why it matters

Eroded Trust: Inconsistent visuals signal questionable quality and can attract the wrong audience

Lost Impact: Inconsistent visuals prevent prospects from remembering you

Confidence Issues: Presenting an inconsistent or incomplete brand creates insecurity

Wasted Time: Constantly recreating and rethinking visuals wastes valuable time

From confusion to clarity: Transform your brand now

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This field is for validation purposes and should be left unchanged.
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Hey There!

I’m Tracey, the creative mind behind Joyage Studio. I help small businesses and creative entrepreneurs develop brand identities that authentically express who they are.

With over a decade of design experience, I specialize in crafting visual brand systems that feel both professional and personal. My approach combines strategic thinking with artistic sensibility to create brands that stand out while staying true to your values. I believe that the best brands come from a place of joy and authenticity. That’s why I focus on getting to know the heart of your business before designing anything.

When I’m not designing, you can find me experimenting with new hobbies, exploring nature trails, or hunting for the perfect cup of matcha.

LET’S CHAT