the joyager journal

A branding and design blog for news, how-to's and tips for small businesses and freelance designers.

What is a logo? Definition and Different Types of Logos by Tracey Tassinari
In this blog post, we will explore the fundamental concept of a logo and the different types of logos. Additionally, we will discuss the importance of logo flexibility and how a well-designed logo can enhance your brand's overall visual identity.
What Are Color Modes? Explaining Color Gamut, RGB, HEX, CMYK + PMS by Tracey Tassinari
This short guide provides a high-level overview of common color modes used in a branding and logo design project. These include RGB, HEX, CMYK, and PMS (Pantone).
Cheatsheet: Explaining Common File Types for Your Logo by Tracey Tassinari
This short guide will teach you about the file types commonly provided to clients at the end of a branding and logo design project and provide a cheatsheet for future reference!
What is the Difference Between a Logo and Brand Identity? by Tracey Tassinari
In this blog post, we'll define the words brand and branding, explore the differences between a logo and brand identity, and check out some recognizable examples.
How to Create a Brand Identity by Tracey Tassinari
In our hyper-connected, screen-dominated world, a powerful brand identity is no longer just a nice-to-have…it's a must-have.
The Pursuit for Joyage by Tracey Tassinari
It all started as a pursuit for joy. The easier said than done feeling of following what makes your soul feel alive.

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