Beauty & the Burger

Purpose

Beauty & the Burger was born to give the people what they want – delicious burgers and crispy fries, stacked with a variety of toppings you can’t get anywhere else. Together, we established the perfect balance between beauty and novelty to show off B&B’s delightful burger creations.

Photography Credit: Lucy Beaugard

A delicious branding suite

branding

Website

Takeout Stickers

Menu & Info Sheet

Instagram Grid

A delicious branding suite

branding Website Takeout Stickers Menu & Info Sheet Instagram Grid

Working with Tracey to create our virtual restaurant brands was a fantastic process. Tracey is a skilled designer with a conceptual mind, thinking outside of the box to ensure that not only the brief is met, but that the finished result exceeded expectations and positioned our brands as best-in-class.

—Kate Cummings, Senior Digital Marketing Manager, Dividend Restaurant Group

Personifying a burger

With a clear nod to Beauty and the Beast, it was very desirable to integrate the imagery of a rose. The rose not only tied the branding together with the classic movie, but it also was a very fitting symbol for beauty.