Burgers that are a thing of beauty
Beauty & the Burger was born to give the people what they want – delicious burgers and crispy fries, stacked with a variety of toppings you can’t get anywhere else. Together, we established the perfect balance between beauty and novelty to show off B&B’s delightful burger creations.
Photography Credit: Lucy Beaugard
Working with Tracey to create our virtual restaurant brands was a fantastic process. Tracey is a skilled designer with a conceptual mind, thinking outside of the box to ensure that not only the brief is met, but that the finished result exceeded expectations and positioned our brands as best-in-class.
With a clear nod to Beauty and the Beast, it was very desirable to integrate the imagery of a rose. The rose not only tied the branding together with the classic movie, but it also was a very fitting symbol for beauty.
To get Beauty & the Burger started off on the right bun, we created a 12 post grid showing off their beautiful burgers and story of the brand.Follow them!