Twisted Mac

Purpose

Twisted Mac was born to give the people what they want – the flavors of all of our favorite adult dishes on a bed of our childhood favorite — Mac and Cheese. To bring the adult feeling to the childlike dinner we created a classic, modern and minimal aesthetic to the brand.

Photography Credit: Lucy Beaugard

A delicious branding suite

branding

Website

Takeout Stickers

Menu & Info Sheet

Instagram Grid

A delicious branding suite

branding Website Takeout Stickers Menu & Info Sheet Instagram Grid

Working with Tracey to create our virtual restaurant brands was a fantastic process. Tracey is a skilled designer with a conceptual mind, thinking outside of the box to ensure that not only the brief is met, but that the finished result exceeded expectations and positioned our brands as best-in-class.

—Kate Cummings, Senior Digital Marketing Manager, Dividend Restaurant Group

Noodling Away

Twisted Mac planned to use elbow noodles for their macaroni so I spent a lot of time playing with the elbow shape in a way that would also match the “Twisted” description within the name of the brand. They also wanted the brand to have an elevated feeling versus being too playful so I focused on simple shapes, monograms and hand lettered typography.