Lauren St. Germain Coaching, LLC

Rebranding the whole human achiever

  • Branding
  • Website Design
  • Graphic Design


We collaborated with Lauren St. Germain on her initial branding for her business. Although she loved the original designs and used them for a few years, it became clear that both she and her business had since evolved. As a result, a rebranding was necessary!

transformation inside and out

Lauren has undergone a transformation from a more corporate, gender-neutral, and polished image to one that is more authentic, fun, feminine, and imperfect. In addition, she has shifted the focus of her business and how she serves her clients. Rather than simply helping with the binary balance between work and life, she now aims to help people become their whole selves by addressing their diverse needs and challenges.

To reflect this transformation, we have introduced an image that conveys excitement with a “spark” visual and rounded edges, as well as a playful color scheme and serif font.

View Previous Branding

Tracey's work, on both my branding and website, brought (happy) tears to my eyes on multiple occasions. She took my vision and truly brought it to life and I attribute that not only to her design skills but also her understanding of how the pages of a website function and flow together.

Website Design

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