GroovGiver
Giving visuals to a musical artist
- Branding
- Graphic Design
Purpose
GroovGiver enjoys creating songs and mixes that take the listener on an emotional journey. He wants to create curiosity, intrigue, and connection with the listener, so having a level of depth and dimension was important when creating the logo and brand identity for his brand.
A brand with rhythm
GroovGiver swag and album artwork
To ensure GroovGiver could grow his music brand, I created mockups of t-shirts and beanies for future production. I also created album artwork for his first EP and a photographic treatment for his GG Radio series where he makes hour long mixes to share his latest favorite music finds.
A Musical Logo in the Making
In creating GroovGiver’s music-inspired logo and branding, we explored various directions during the sketching phase. I played with concepts of movement, flow, depth, soul, growth, journey, creativity, collaboration, and curiosity. It was also crucial to embody the idea of “giving” from the brand’s name.
