The Big Yeet
Encouraging harmony among music lovers
- Branding
- Graphic Design
Purpose
At the heart of The Big Yeet is the belief that everyone has something unique and valuable to contribute, and for that reason, they provide an environment for music lovers, artists and goofs alike to showcase their talents and ideas and build authentic connections. Their festival brand identity needed to reflect this!
A brand with rhythm
Custom Festival Brand Identity
A custom brand identity process means your logo and branding is created from scratch, starting with pencil and paper! An essential part of every brand and logo design project is the sketches phase – this is where I grab important key words from our discussions together and then explore how we might combine certain ideas to create unique-to-you visual representations of your brand story.
For The Big Yeet, we were working with words like: sharing, bold, wholesome, rugged, goofy and hard-working to inspire a flexible brand identity system.
